How Entrepreneurship Is Important For The Growth And...

Introduction Enterpeship is the act of arriving at a business idea and accumulating the resources required to start and run the venture. The resources could be financial or human who would participate in the routine roles of the firm. It is the ability to accept the various risks associated with the business type and taking the initiative to make the profits amid inherent start-up challenges. The individuals engaging in entrepreneurship are entrepreneurs who are innovative and self-motivated to succeed. Entrepreneurship is important for the growth and development of a nation and boosts its ability to compete favorably in the global arena (ACS, 2010). Objectives of the fifth annual HKUST The competition is an opportunity to budding teams†¦show more content†¦The majority of the proposals related to technological solutions while others from the fields of human health and environment portfolios had a place. The major objective of the events was to award winners thus enhancing their abilities to commercialize the ideas into successful enterprises. The winners of the award were Parle, who got the money as well as many other gifts. Further, they were given an office space to use for the start-up for a whole year at the headquarters. The motivation of the idea was the fact that many people face challenges trying to retrieve particular types of information from the internet. Thus, the team sought to make the searching task easier and convenient for internet users. Motivating factors A large portion of entrepreneurs’ source their motivation from the benefits associated with entrepreneurship. Starting a venture makes an individual their boss, and gives the freedom to make independent business decisions. An entrepreneur gets the chance to choose associates and employees satisfying their criteria and beliefs of good employees. As an own boss, an entrepreneur decides some salaries and wages, the frequency of vacations and the number of working hours. As such, most of the work related stress and frustrations brought by the imposition of the company’s policies to the employees are eliminated. The process may require counselors and mentors to help guide the process (Clark, 2006). EntrepreneurshipShow MoreRelatedOverview Of Schumpeter Denoted Entrepreneur As An Essential Element For The Economic Growth And Entrepreneurial Process1339 Words   |  6 PagesSchumpeter denoted entrepreneur as a key in the economic growth and entrepreneurial process as a prime element in the progress and advancement of economy. Again he stated that entrepreneurship is an essential element for the development of any economy and economic and political framework condition would not affect the growth. The benefits due to entrepreneurship to community will be greater in those economies where entrepreneurs have flexibility to operate, to expand their ideas, and to obliterateRead MoreRural Entrepreneurship-Opportunities and Challenges3604 Words   |  15 Pages RURAL ENTREPRENEURSHIP IN INDIA OPPORTUNITIES AND CHALLENGES Abstract The rural population constitutes a major segment in India. The livelihood strategies of this vast segment depend primarily on agriculture and allied activities. Growth in this agriculture sector has shown a declining trend during the last one decade. This has made a huge impact on the domestic production, employment, etc. These problems can be tackled, to a certain extent, by developing entrepreneurship in Rural IndiaRead MoreInnovation and Entrepreneurship in the United Arab Emirates Essay1704 Words   |  7 PagesThere are many social returns that can be gained from the Sougha program. 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According to the Economic Diversification Drive Strategy of Botswana, â€Å"Economic diversification means diversifying a country’s sources of economic growth and income in such a way that the country becomes more or less equallyRead MoreImpact of Entrepreneurship Development Urbanization on Economic Development†2735 Words   |  11 Pagesâ€Å"Impact of Entrepreneurship Development Urbanization on Economic Development† Shilpa loomba Dr. S.K.Sindhi Abstract:- The paper reveals the interlinked effects of entrepreneurship urbanization on economic development. Urbanization is increasing day by day due to increase in Entrepreneurship in developed areas. This is ultimately affecting per capita income, employment level growth of population in urban areas. Up to some extent it is beneficial for the economy as entrepreneurship urbanizationRead MoreMake Indi The Road Ahead For India s Development Saga Or Is It Just Another Rhetoric?1663 Words   |  7 PagesMake in India: the road ahead for India’s Development Saga or is it just another rhetoric? Abstract: â€Å"Make in India† campaign is an initiative that attracts the industrialists to make India a manufacturing hub that helps to create jobs. India ranks 142nd in the ease of doing business and it is becoming increasingly difficult for both Indian and foreign businessmen to start a business in India. The infrastructure in India is not good enough to attract investors. There is a lack of proper connectivityRead MoreEntrepreneurship Is A Major Determinant Of Economic Growth2083 Words   |  9 Pages1. INTRODUCTION 1.1. Background Entrepreneurship has played a vital role in the economic development of a country along with innovation and competition. 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Innovation is good for the economy as it can lead to advancements in efficiency which boosts all components of aggregate demandRead MoreIndia s An Indian Economy1488 Words   |  6 PagesInclusive Growth in the country. The Inclusive Growth can be attained by exploiting the 3 D’s of the country i.e Democracy, Demand and Demographic Dividend. Also Modi’s pitch for FDI (First Develop India) would also revive the Indian Economy. Although the initiative of Make in India looks ambitious, but does it really reap fruits and overcome the shortcomings of Indian Economy from its 67 year old history is something to be debated upon. Historically India has always been an agricultural nation. The majorRead MoreDeveloping Entrepreneurial Intention Among Students As Tool For Economic Development2618 Words   |  11 Pagesfor economic development â€Å"Make in India† calls for robust growth of all the sectors of the economy, more so of the manufacturing sector. Entrepreneurial innovations and initiatives, creation of new jobs and higher economic growth are becoming concern for the society, government and public administration of the country. The creation of businesses is one of the major interventions that lead to solution to unemployment problem (White and Reynolds, 1996), the economic and regional development (Reynolds

Lord Of The Flies And The Crucible Comparison Essay

Fear can cause people do some crazy actions. The book, Lord of the Flies, by William Golding and the movie, The Crucible, by Arthur Miller both have many character traits in common. They both show variations of how everyone in both The Lord of the Flies and the Crucible, experience having the fear of the unknown. Each character from both the book and the movie express it in a different way. The fear of the unknown can haunt many characters. Parachute’s body and spectral evidence, Jack and Abigail, and the beast and the witchcraft all practice the fear of the unknown in different ways. The parachute’s body and spectral evidence are an important part of this comparison. These comparisons are both things that some people saw but others†¦show more content†¦We’re English, and the English are the best at everything† (Golding 42). Then as the story goes on, everything can change drastically. They start to become mysterious and you never now know what they can do. At first when Jack sees the sow, he can not bring himself to kill it, but then he does not have any problems killing animals or even humans. That is when you can tell that he is changing not for the best and is truly becoming a savage. On the other hand, with Abigail, she also changes throughout the movie. In the beginning, she is nice and cares about John Proctor. He is having an affair with her, but once she starts up with the ideas of there now being witchcraft in Salem, she changes a tremendous amount. She thinks that if she accuses Johns wife, he will realize that he should ha ve never left Abigail to be with her. She is completely wrong and ends up doing the opposite, which makes John mad at her. He tries to make sure that his wife is proven innocent, and Abigail is proven guilty. They both are unpredictable and could harm anyone quickly. Jack and Abigail are similar in many ways in trying to get the role of respect and leadership from everyone. The beast and witchcraft play an enormous role. If either of these images never happens, the whole story would have changed. They are similar to each other because these thoughts that everyone is having are deadly. People are killed just because of all the ideas running through their heads. Thoughts of either the beastShow MoreRelatedHow To Write Literary Analysis4174 Words   |  17 PagesHow To Write Literary Analysis The Literary Essay: A Step-by-Step Guide When you read for pleasure, your only goal is enjoyment. You might find yourself reading to get caught up in an exciting story, to learn about an interesting time or place, or just to pass time. Maybe you’re looking for inspiration, guidance, or a reflection of your own life. There are as many different, valid ways of reading a book as there are books in the world. When you read a work of literature in an English classRead MoreMedia Magic Making Class Invisible2198 Words   |  9 Pages(Excerpt: Media Magic- Media Stereotypes-1998). 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You might think it difficult to argue against this (what manager would say decisions shouldn’t be based on evidence?), but the vast majority of management decisions are still made â€Å"on the fly,† with little or systematic study of available evidence.13 Systematic study and EBM add to intuition, or those â€Å"gut feelings† about what makes others (and ourselves) â€Å"tick.† Of course, the things you have come to believe in an unsystematic way are not

Telecommunications Trends to Digital Simplicity †MyAssignmenthelp.com

Question: Discuss about the Telecommunications Trends to Digital Simplicity. Answer: Introduction The Telstra telecommunications and information services providing organization is identified for providing the best telecommunication services on a broad landscape. The wide range of facilities and services are provided to the consumers in an effective manner. The tagline of the Telstra mainly depicts To create the brilliant connected future for everyone. In order to fulfill target and to provide the consumer with specific services, Telstra is working continuously in the right direction. To establish the brand identity in the local as well as in international market, Telstra is continuously working very hard. The core values and continuous improvement are identified as one of the most specific aspect for the organization. To establish the strong market value, the organization launches the new marketing plans. The report depicted below mainly shows the marketing plan which critically discusses the different aspects related to the market. The different sections that are covered in the report are critical evaluation of the marketing plans, the need of the marketing plan, different types of aspects related to the marketing plans and other important processes involved(Moran, 2017). The mission statement of the organization is to look forward for the better and developed approach for the consumers. It will directly help in improving marketing aspects for the consumers. The tagline of the Telstra mainly depicts To create the brilliant connected future for everyone. In order to fulfill target and to provide the consumer with specific services, Telstra is working continuously. The primary target of the organization is to provide specific identity to the employees and consumers. For fulfilling this target, the organization is continuously putting their best efforts. The others secondary targets are also there, through which the growth chances are maximized. Standard Performance The standards of performance are identified as one of the basic parameters through which it could become easier to judge the definite performance of Telstra. The standard of performance is mainly judged by the Customer Services Guarantee (CSG) and Australian Communication Authority (ACA). These standards are definite in providing services for specific marketing patterns. In the initial days, performance of Telstra was not up to the mark and the organization faced various challenges as well. But, as the time passes, the organization is improving with a rapid speed and provides suitable feedback for the improvement. The variations in the standard performance are also observed on a wide level(Telstra, n.d.). Marketing Plan is identified as one of the key sources through which the growth and developmental factors can be defined on a wide range. Telstra is considered asone of the developed organization, which needs different perspectives for the growth. The new dimensions for innovative approaches and launching of new products can only be possible, when new connections may be established. The strong marketing plan can able to provide definite approaches for the growth and improvement in the market. Apart from this, the marketing plan will also help in providing new approaches related to the sustainability(Telstra Corporation Ltd., 2014). So, to survive in the competitive scenario and to manage definite aspects of growth, the marketing plan is essential to be prepared. To define a suitable marketing plan, the critical explanation is mentioned below. The core competencies of the organization are mainly identified for managing the level of competition in the existing market. There are different tools identified for the core competencies named as the business, personal and interpersonal skills. All these aspects are helpful in increasing the marketing perspectives related to the organizations. The Telstra isolates all the core capabilities on a definite level and then apply these capabilities to generate the specific market value for their products. Critical explanation of the marketing plan The critical explanation of the marketing plan gives a definite sketch for a marketing plan for the telecommunication industry. The different sections covered in the complete procedure will be helpful in providing specific assistance in the correct direction. To identify the actual status of the market, the marketing plan can be identified. The marketing plan can able to provide strengthened platform for preparing the innovative business plans. The marketing plan is prepared by identifying past, current and future aspects related to the market. As Telstra is identified as one of the most reputed and renowned organization, so it becomes quite difficult for the organization to survive in such a competitive market. The innovation and invention of new plans arethe essential elements for the growth in a market. To manage the marketing plan in the correct direction, suitable analyses proceduresare identified. The marketing plan should be precise and well organized. This will help in providing suitable assistance for the marketing process. Identification and analysis of Market The organizations like OPTUS,ACMA and Vodafone are engraving their roots inthe current market with a rapid speed. To manage competition in the correct manner, it is essential to look forward forthe specific and identical market plan. This market plan will further assist in providing specific assistance to Telstra. To analyze the current market on an initial level, the SWOT analysis is considered as the primary tool, which helps in providing specific assistance for the existing market of telecommunications. The brief explanation of the SWOT analysis is mentioned below. Strength The organization is identified as one of the leading and the pioneer organization in the field of telecommunication. The first organization to introduce 3G and 4G. The delivery of different services will be helpful in providing the specific growth assistance. Weakness The prices for basic services are very high in comparison to the organizations like Vodafone and Opus. Due to the introduction of the new concept of 4G, the issues in reachability are getting high. Opportunities The 3G and 4G features are helpful in providing assistance for generating more revenue and amount. The joint coordination with Hutchinson aids in providing additional promotional advantages. Threats The main threat if the organization is due to the competitors who are hindering the growth of the organization continuously. The technical growth and approaches are also affecting the basic growth of the organization. Apart from using this primary tool for analyzingthe market, some other tools are also used for the market analysis. These tools are considered as the segmentation, targeting and positioning of market onthe basis of different conditions and criteria(Rice Martin, 2014). Segmentation It is the process in which the market is divided on the basis of consumers requirements. The segmentation will be helpful in dividing the market on an individual level. The segmentation is further divided into four definite sections which are defined withthe help of diagram mentioned below. These four variables act as the most well defined catalysts, through which it becomes possible to prepare the definite market plan. The demographic variable will be identified as per the gender,occupation, education and nationality. Through this variable, the special consideration will be provided to the marketing plan. The second one is the geographic aspect. Through this, the location can be determined where the maximum sale of the products can be done. The distribution of the consumers can be done as per the state and cities defined ata broad level(Cameron, 2013). The third one is the psychographic feature which helps in throwing the light in the social aspects and the lifestyle of the common people. The consumption and purchasing of the products can majorly be identified as per the lifestyle possessed by the local people in the definite area. The last one is related to the behavioristic aspect. The consumers who belong to this group mainly purchase the products as per the requirement and their understanding. The Telstra is also paying attention towards the user status and the usage defined by the users. Target positioning in contrast to Telstra is quite different from the segmentation. This is also identified as the Rifle Positioning. The accurate group or community is selected for the suitable positioning process. For improvingthe market values of a product, the categorization is mainly divided into two sections which are identified as low usage consumers and technically conscious consumers. The low usage consumers are those who earn minimum wages or they have less consumption in the data used by them. Apart from this, the technically conscious consumers are those who use data in variations. This targeting will help in providing suitable and strengthened aspects for the growth and improvement of the telecommunication organization. It is considered as one of the most well defined and approached structure to support the market plan. The advertising process and aggressive marketing procedures are identified by Telstra to support the existing and upcoming products are considered as one of the basic advantages relatedto Telstra. The organization also launches new image and slogan for providing suitable identity to develop the organization. The new development and well organized steps towards the growth factors will help in assisting specific positions in a specific manner. The most prominent steps for the marketing are managed in a definite manner. The position may also be determined on the basis of different aspects and criteria defined for the process of marketing. Marketing Mix for the product The marketing mix for the product mainly comprises of 4ps through which the basic aspects related to the products can be managed. These 4Ps are mainly identified asproduct,price,promotion and place. As Telstra is consideredas one of the brand icon in the world of telecommunication, so it is essential to preparea specific strategy for the product mix. The products in Telstra are identifiedon the basis of consumers and the choice provided by them. The wide categorization of the products and services is mainly identified for improving the result quality related to the organization.The small business, enterprises and large businessesare identified as some of the wide categorizations related to the business(Darwiche, et al., 2017). The different service includes digital office technology, mobility, cloud services activities and other different services. To strive in such a competitive environment, it is essential to look forward for the specific pricing strategy. The pricing strategy is decided by Telstra in such a manner, so that the customers can able to purchase the products in surplus amount. The free offers like providing free data and free SIM are identified as some of the basic aspects through which more products can be purchased. This pricing scheme is easily accepted and appreciated by the consumer on a definite basis(CIE, 2015). The third aspectis related to the promotion. Telstra is already prepared with organized offers. The advantages of online purchase and doubling of internet data are identified as some of the specific featuresthrough which the products can be sold on highest priority.Through promotional strategy, the organization not only provides the free data but also generates some new offers for the further improvements. The prominent and most successful place for the promotion is internet and the websites that are provided to the consumers. These websites not only provide promotional aspects, but also displays the upcoming ventures relatedto the organizations. Apart from these 4Ps, there are other three Ps too, which are helpful in providing assistance to Telstra. These other three Ps are people, process and physical evidences. Through these aspects, the improvement can be possible in apre-defined manner(Wigginton, 2017). Impact of Marketing Mix on the consumers The consumers buying and purchasing decision playsthe most important role in identifying the best products as per the requirement. The marketing mix is considered as an assessment tool which highlights both positive and negative perspectives for consumers topurchase the products. The consumers can easily able to decide that which product is suitable and which is not. In a positive manner,marketing mix for the product can able to provide specific assistance in the correct direction. By this, the purchasing of different products like data packs, new internet connections can become easier(Association, 2005). Apart from this, the negative impact of the marketing mix is that it becomes quite easier to evaluate the actual scenario related to the market. Before buying the products, consumers can easily compare two products and sometimes, it will create issues related to the customer dissatisfaction and decrement in the sale of the products. To manage the stability in the marketing mix, it is essential to look forward for the new aspects every time(Rampton, 2017). By considering these different criteria it will become easier to launch the new products in the market. The marketing and different aspects related to itwill assist in creating definite impact on the development of the organization. But, with growth of the organization, it is also essential to embed some principles and ethics on a wide level. The ethical and social responsibility related to the market will aidin defining some of the promotional aspects associated to the organization. The two aspects are also considered in contrast to the marketing,which are embedding principles andethicssocial aspects. Embedding Principles Telstra follows some specific principles for the growth and improvement. The governance and specific business practice is considered as the basic aspects followed by the Telstra. These principles are also applied while preparing a specific marketing plans. By embedding these principles, it would become easier to promote the newly launched and existing products on a large scale. The Telstra also promotes values and human rights which will help in providing definite identity to the organization(Telstra Group, 2014). The other principles are also embedded on the external as well as on the internal level. Through these principles, the evaluation of product could become easier. The embedding principles can able to provide specific perspectives for the definite growth factors. The marketing can also able to provide specific guidance for the specific encouragements for innovations and initial growths. Ethically and socially, the organization is identified as the strongest player in the community of telecommunication. The marketing plan for the product promotion is structured in such a way through which consumers as well as organization can able to earn maximum profit in a definite flow. In managing environment,health and safety of the employees, Telstra is well focused for the definite activities. The marketing plan includes general awareness camps too, through which the direction for the growth can become possible. The CSR activities are also considered as the most prominent and well approached catalyst, which can able to provide best assistance for the growth for Telstra. While performing tasks related to the marketing, it could become easier to identify the definite approaches for CSR in the organization. In fact, the operations and offering defined by Telstra are also considered on a wide level, while identifying the current status in relationto the market(Scotford, 2017). The marketing can able to provide both positive and negative impacts on basic aspects related to the organization. The positive impact is the most viable role of the Telstra on anextensive level and the negative aspect is the continuous changing behavior of the consumers. To face both these circumstances, Telstra have to identify some initial steps(Telstra, 2014). Outcomes of Marketing Plan The plan defined above basically provides the definite marketing plan for the process of execution. The maximum amount of revenue and monetary aspects can be generated with the help of this plan. There are various positive aspects that can be reflected through the help of this plan. Some positive aspects are specified below in the form of points: The marketing plan can able to provide assistance for the new ventures related to the market. Telstra can able to look forward for all the modern approaches consumed by the consumers. With the help of marketing plan, new packages and services are provided to the consumers, so that they can avail these packages as per their requirements. Another aspect related to the marketing plan is that it may help in providing the current scenario of the existing market. The usage of the data plans by consumers, specific choice of consumers and categorization of the products are some of the basic approaches that are identified by the marketing plans. Apart from this, there are other criterias too, which can be identified through the specific marketing plans. To implement the marketing plan in the organization, it is essential to plan an approach for further development and improvement. The effective execution of the marketing plan can only be possible, whena concise team can work in the definite direction. The survey from different fields and idea of general requirement is essential for developing the marketing plans. Apart from this, the survey of product growth may also assist in implementing the marketing plan in the organization. References Association, A. M. T., 2005. Australian Mobile Telecommunications Industry Cameron, N., 2013. Telstra's four Ps of marketing analytics, Available at: https://www.cmo.com.au/article/532593/telstra_four_ps_marketing_analytics/ CIE, 2015. Australia's telecommunications market structure: Vodafone Hutchison Australia, Available at: https://www.thecie.com.au/wp-content/uploads/2015/06/CIE-Report_VHA_Consumer-outcomes-in-communications-markets-FINAL.pdf Darwiche, B., Pladeau, P., Rupp, C. Groene, F., 2017. 2017 Telecommunications Trends: Aspiring to digital simplicity and clarity in strategic identity, Available at: https://www.strategyand.pwc.com/trend/2017-telecommunications-industry-trends Moran, E., 2017. Telstra a comparison of its bonds and shares survivability versus growth, Available at: https://thewire.fiig.com.au/article/commentary/opinion/2017/04/18/telstra-new-bond-issue Rampton, J., 2017. 10 Elements of a Successful Data-Driven Marketing Strategy, Available at: https://www.entrepreneur.com/article/274832 Rice, J. Martin, N., 2014. Australia Post, Telstra and the dying business dilemma, Available at: https://theconversation.com/australia-post-telstra-and-the-dying-business-dilemma-27859 Scotford, E., 2017. Environmental Principles and the Evolution of Environmental Law: Bloomsbury Publishing. Telstra Corporation Ltd., 2014. Economic drivers and contribution of mobile communications in Australia, Available at: https://exchange.telstra.com.au/wp-content/uploads/2014/02/Mobiles-Report-for-Telstra-FINAL.pdf Telstra Group, 2014. Telstra Group Code Of Conduct And Business Principles, Available at: https://www.telstraglobal.com/images/TG_COC_Business_Principles.pdf Telstra, 2014. Telstra Supplier Code of Conduct, Available at: https://www.telstra.com.au/content/dam/tcom/about-us/our-company/pdf/sustainable-procurement-faq.pdf Telstra, 2012. Telstra: Implementing market-based management. pp. 1-2, Available at: https://www.afrbiz.com.au/media/k2/attachments/Telstra_Case_Study_Ed_4.pdf Wigginton, C., 2017. Telecommunications Industry Outlook 2017: Growth opportunities and challenges in a connected world, Available at: https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/telecommunications-industry-outlook.html

The Spark of Macbeths Downfall Essay Example

The Spark of Macbeths Downfall Essay Men have always fallen from greatness due their greediness and ambitions. Humans have showed the obvious fall from grace, starting with the original sin of Eve; and following with its constant reoccurrence in our everyday lives. In the play Macbeth by William Shakespeare, it clearly shows the negative impact of excess ambition. The witches, Lady Macbeth, and Macbeths own ambitions sparked Macbeths downfall.The three witches harvested the seed of ambition in Macbeth and foreshadowed the evil that shall follow, in this case Macbeth, by the contradictory saying, Fair is foul, and foul is fair (I, ii, 12). When greeting Macbeth they started out with the lines All hail Macbeth, hail to thee, Thane of Glamis! /All hail Macbeth, hail to thee, Thane of Cawdor! /All hail Macbeth, that shalt be king hereafter. (I, iii, 47-49) These prophecies inspired Macbeth to think big, and fantasize for bigger fame and expansion of his title. As the witches prophesized Macbeths future success, they never specified how, or to what occasion his rank will excel, therefore, he took their prophecies and personalized them.Instead of waiting patiently for the prophecies to come true, Macbeths thirst for power over came his good judgment, and the witches reassurances made him believe he was unbeatable. The witches prophecies continued by presenting the three apparitions that gave Macbeth even more hope and confidence of his invincibility. As the first apparition, an armed Head, warned Macbeth to beware Macduff, (IV, I, 71) his fear of loosing all he has lusted for, and killed for, overtook him, and thats when he decided to secure his permanent position on the throne. Macbeth orders the killing of Macduffs wife, children, and servants, in the hope of ruining Macduffs strength. While, instead of weakening Macduff, the deaths only made Macduff stronger and helped him realize that Macbeths killing rampage wasnt going to stop.The second apparition, a bloody Child, reassured Macbeth that none of woman born/ Shall harm Macbeth. (IV, I, 79-80) which gave Macbeth all the security he needed, and due to the fact he had no one greater than him, he could treat Scotland however he pleased to. The final apparition, a Child crowned with a tree in his hand, reassured Macbeth of his permanent possession over the throne by telling him that Macbeth shall never vanquishd be until/ Great Birnam Wood to high Dunsinane Hill/ Shall come against him. (IV, I, 91-93) Macbeth, thinking that it would be impossible, was fully mesmerized by his confidence and didnt give the prophecies much thought. Macbeth fell into his tragic flaw of ambition and ignored the metaphorical meaning of the prophecy.As the witches awake Macbeths desires of greatness and power, Lady Macbeth leads him into committing murders, and fulfilling the witches prophecies. Lady Macbeth is depicted as a power hungry woman who, through her husband, gains the power she has thirsted for. She was the initial force to make this entire p lay roll along. Macbeth, even though he was not comfortable with where he was, he was at the stage of curiosity, not action. Once Macbeth returned home, his point of view changed completely by Lady Macbeths plans.Lady Macbeth, firstly questions his manliness once he disagrees with her or speaks his mind. It is her constant needling of Macbeth that pushes him towards the decision to kill Duncan, since her challenges towards him triggers, unconsciously, his want to prove her wrong. She is strong willed and knows her husband well enough to exploit his sensitivity about manliness. Lady Macbeth, employs emotional blackmail; From this time, / Such I account thy love (I, vii, 38-39). Lady Macbeth appears to be without a conscience but later on, as foreshadowed Fair is foul, and foul is fair (I, ii, 12); we find that she does indeed have a conscience, which ends up leading her to suicide.Although, some could argue that ambition is something one should be proud of, Macbeths desires are reach ed by wrongful methods. His confidence in the witches prophecies blinds him to the point that he does not see obvious danger in front of him. The admiration by his wife and the witches caused Macbeth to fantasize about over-achieving, and even after he had everything the three weird sisters promised him, he strived for more and more.Macbeths confidence built up throughout the play, and soon enough everything shred to pieces; When fighting Macduff, Macbeth states confidently that he bear[s] a charmed like which must not yield/ To one of woman born. (V, viii, 12-13) without realizing that the apparitions could play against him, again the matter of Fair is foul, and foul is fair (I, ii, 12) Not only did Macduff not come from a womans womb, but the prophecy, Macbeth shall never vanquishd be until / Great Birnam wood to high Dunsinane hill / Shall come against him. (IV, i. 92-94), was ignored by Macbeth, which lead him to fall into his tragic flaw of ambition and disregarded the metaphor ical meaning of the prophecy. Had Macbeth looked deeper into the prophecies and warnings, he could have been better prepared for the contradictory outcomes.Macbeths downfall was a combination of his own ambitions, Lady Macbeths influences, and the witches prophecies. Macbeth had a lot of nobility and ambitions prior to the witches forecasts, but the wicked sisters harvested his ambitions, and Lady Macbeths convincing words were enough to persuade Macbeth to commit deeds that lead both, Lord and Lady Macbeth to the grave. Macbeths nature seemed to be honest, but the darkness and inevitability of evil caught up to him and pulled him deeper until he was wrapped in his own doom.