Telecommunications Trends to Digital Simplicity †MyAssignmenthelp.com

Question: Discuss about the Telecommunications Trends to Digital Simplicity. Answer: Introduction The Telstra telecommunications and information services providing organization is identified for providing the best telecommunication services on a broad landscape. The wide range of facilities and services are provided to the consumers in an effective manner. The tagline of the Telstra mainly depicts To create the brilliant connected future for everyone. In order to fulfill target and to provide the consumer with specific services, Telstra is working continuously in the right direction. To establish the brand identity in the local as well as in international market, Telstra is continuously working very hard. The core values and continuous improvement are identified as one of the most specific aspect for the organization. To establish the strong market value, the organization launches the new marketing plans. The report depicted below mainly shows the marketing plan which critically discusses the different aspects related to the market. The different sections that are covered in the report are critical evaluation of the marketing plans, the need of the marketing plan, different types of aspects related to the marketing plans and other important processes involved(Moran, 2017). The mission statement of the organization is to look forward for the better and developed approach for the consumers. It will directly help in improving marketing aspects for the consumers. The tagline of the Telstra mainly depicts To create the brilliant connected future for everyone. In order to fulfill target and to provide the consumer with specific services, Telstra is working continuously. The primary target of the organization is to provide specific identity to the employees and consumers. For fulfilling this target, the organization is continuously putting their best efforts. The others secondary targets are also there, through which the growth chances are maximized. Standard Performance The standards of performance are identified as one of the basic parameters through which it could become easier to judge the definite performance of Telstra. The standard of performance is mainly judged by the Customer Services Guarantee (CSG) and Australian Communication Authority (ACA). These standards are definite in providing services for specific marketing patterns. In the initial days, performance of Telstra was not up to the mark and the organization faced various challenges as well. But, as the time passes, the organization is improving with a rapid speed and provides suitable feedback for the improvement. The variations in the standard performance are also observed on a wide level(Telstra, n.d.). Marketing Plan is identified as one of the key sources through which the growth and developmental factors can be defined on a wide range. Telstra is considered asone of the developed organization, which needs different perspectives for the growth. The new dimensions for innovative approaches and launching of new products can only be possible, when new connections may be established. The strong marketing plan can able to provide definite approaches for the growth and improvement in the market. Apart from this, the marketing plan will also help in providing new approaches related to the sustainability(Telstra Corporation Ltd., 2014). So, to survive in the competitive scenario and to manage definite aspects of growth, the marketing plan is essential to be prepared. To define a suitable marketing plan, the critical explanation is mentioned below. The core competencies of the organization are mainly identified for managing the level of competition in the existing market. There are different tools identified for the core competencies named as the business, personal and interpersonal skills. All these aspects are helpful in increasing the marketing perspectives related to the organizations. The Telstra isolates all the core capabilities on a definite level and then apply these capabilities to generate the specific market value for their products. Critical explanation of the marketing plan The critical explanation of the marketing plan gives a definite sketch for a marketing plan for the telecommunication industry. The different sections covered in the complete procedure will be helpful in providing specific assistance in the correct direction. To identify the actual status of the market, the marketing plan can be identified. The marketing plan can able to provide strengthened platform for preparing the innovative business plans. The marketing plan is prepared by identifying past, current and future aspects related to the market. As Telstra is identified as one of the most reputed and renowned organization, so it becomes quite difficult for the organization to survive in such a competitive market. The innovation and invention of new plans arethe essential elements for the growth in a market. To manage the marketing plan in the correct direction, suitable analyses proceduresare identified. The marketing plan should be precise and well organized. This will help in providing suitable assistance for the marketing process. Identification and analysis of Market The organizations like OPTUS,ACMA and Vodafone are engraving their roots inthe current market with a rapid speed. To manage competition in the correct manner, it is essential to look forward forthe specific and identical market plan. This market plan will further assist in providing specific assistance to Telstra. To analyze the current market on an initial level, the SWOT analysis is considered as the primary tool, which helps in providing specific assistance for the existing market of telecommunications. The brief explanation of the SWOT analysis is mentioned below. Strength The organization is identified as one of the leading and the pioneer organization in the field of telecommunication. The first organization to introduce 3G and 4G. The delivery of different services will be helpful in providing the specific growth assistance. Weakness The prices for basic services are very high in comparison to the organizations like Vodafone and Opus. Due to the introduction of the new concept of 4G, the issues in reachability are getting high. Opportunities The 3G and 4G features are helpful in providing assistance for generating more revenue and amount. The joint coordination with Hutchinson aids in providing additional promotional advantages. Threats The main threat if the organization is due to the competitors who are hindering the growth of the organization continuously. The technical growth and approaches are also affecting the basic growth of the organization. Apart from using this primary tool for analyzingthe market, some other tools are also used for the market analysis. These tools are considered as the segmentation, targeting and positioning of market onthe basis of different conditions and criteria(Rice Martin, 2014). Segmentation It is the process in which the market is divided on the basis of consumers requirements. The segmentation will be helpful in dividing the market on an individual level. The segmentation is further divided into four definite sections which are defined withthe help of diagram mentioned below. These four variables act as the most well defined catalysts, through which it becomes possible to prepare the definite market plan. The demographic variable will be identified as per the gender,occupation, education and nationality. Through this variable, the special consideration will be provided to the marketing plan. The second one is the geographic aspect. Through this, the location can be determined where the maximum sale of the products can be done. The distribution of the consumers can be done as per the state and cities defined ata broad level(Cameron, 2013). The third one is the psychographic feature which helps in throwing the light in the social aspects and the lifestyle of the common people. The consumption and purchasing of the products can majorly be identified as per the lifestyle possessed by the local people in the definite area. The last one is related to the behavioristic aspect. The consumers who belong to this group mainly purchase the products as per the requirement and their understanding. The Telstra is also paying attention towards the user status and the usage defined by the users. Target positioning in contrast to Telstra is quite different from the segmentation. This is also identified as the Rifle Positioning. The accurate group or community is selected for the suitable positioning process. For improvingthe market values of a product, the categorization is mainly divided into two sections which are identified as low usage consumers and technically conscious consumers. The low usage consumers are those who earn minimum wages or they have less consumption in the data used by them. Apart from this, the technically conscious consumers are those who use data in variations. This targeting will help in providing suitable and strengthened aspects for the growth and improvement of the telecommunication organization. It is considered as one of the most well defined and approached structure to support the market plan. The advertising process and aggressive marketing procedures are identified by Telstra to support the existing and upcoming products are considered as one of the basic advantages relatedto Telstra. The organization also launches new image and slogan for providing suitable identity to develop the organization. The new development and well organized steps towards the growth factors will help in assisting specific positions in a specific manner. The most prominent steps for the marketing are managed in a definite manner. The position may also be determined on the basis of different aspects and criteria defined for the process of marketing. Marketing Mix for the product The marketing mix for the product mainly comprises of 4ps through which the basic aspects related to the products can be managed. These 4Ps are mainly identified asproduct,price,promotion and place. As Telstra is consideredas one of the brand icon in the world of telecommunication, so it is essential to preparea specific strategy for the product mix. The products in Telstra are identifiedon the basis of consumers and the choice provided by them. The wide categorization of the products and services is mainly identified for improving the result quality related to the organization.The small business, enterprises and large businessesare identified as some of the wide categorizations related to the business(Darwiche, et al., 2017). The different service includes digital office technology, mobility, cloud services activities and other different services. To strive in such a competitive environment, it is essential to look forward for the specific pricing strategy. The pricing strategy is decided by Telstra in such a manner, so that the customers can able to purchase the products in surplus amount. The free offers like providing free data and free SIM are identified as some of the basic aspects through which more products can be purchased. This pricing scheme is easily accepted and appreciated by the consumer on a definite basis(CIE, 2015). The third aspectis related to the promotion. Telstra is already prepared with organized offers. The advantages of online purchase and doubling of internet data are identified as some of the specific featuresthrough which the products can be sold on highest priority.Through promotional strategy, the organization not only provides the free data but also generates some new offers for the further improvements. The prominent and most successful place for the promotion is internet and the websites that are provided to the consumers. These websites not only provide promotional aspects, but also displays the upcoming ventures relatedto the organizations. Apart from these 4Ps, there are other three Ps too, which are helpful in providing assistance to Telstra. These other three Ps are people, process and physical evidences. Through these aspects, the improvement can be possible in apre-defined manner(Wigginton, 2017). Impact of Marketing Mix on the consumers The consumers buying and purchasing decision playsthe most important role in identifying the best products as per the requirement. The marketing mix is considered as an assessment tool which highlights both positive and negative perspectives for consumers topurchase the products. The consumers can easily able to decide that which product is suitable and which is not. In a positive manner,marketing mix for the product can able to provide specific assistance in the correct direction. By this, the purchasing of different products like data packs, new internet connections can become easier(Association, 2005). Apart from this, the negative impact of the marketing mix is that it becomes quite easier to evaluate the actual scenario related to the market. Before buying the products, consumers can easily compare two products and sometimes, it will create issues related to the customer dissatisfaction and decrement in the sale of the products. To manage the stability in the marketing mix, it is essential to look forward for the new aspects every time(Rampton, 2017). By considering these different criteria it will become easier to launch the new products in the market. The marketing and different aspects related to itwill assist in creating definite impact on the development of the organization. But, with growth of the organization, it is also essential to embed some principles and ethics on a wide level. The ethical and social responsibility related to the market will aidin defining some of the promotional aspects associated to the organization. The two aspects are also considered in contrast to the marketing,which are embedding principles andethicssocial aspects. Embedding Principles Telstra follows some specific principles for the growth and improvement. The governance and specific business practice is considered as the basic aspects followed by the Telstra. These principles are also applied while preparing a specific marketing plans. By embedding these principles, it would become easier to promote the newly launched and existing products on a large scale. The Telstra also promotes values and human rights which will help in providing definite identity to the organization(Telstra Group, 2014). The other principles are also embedded on the external as well as on the internal level. Through these principles, the evaluation of product could become easier. The embedding principles can able to provide specific perspectives for the definite growth factors. The marketing can also able to provide specific guidance for the specific encouragements for innovations and initial growths. Ethically and socially, the organization is identified as the strongest player in the community of telecommunication. The marketing plan for the product promotion is structured in such a way through which consumers as well as organization can able to earn maximum profit in a definite flow. In managing environment,health and safety of the employees, Telstra is well focused for the definite activities. The marketing plan includes general awareness camps too, through which the direction for the growth can become possible. The CSR activities are also considered as the most prominent and well approached catalyst, which can able to provide best assistance for the growth for Telstra. While performing tasks related to the marketing, it could become easier to identify the definite approaches for CSR in the organization. In fact, the operations and offering defined by Telstra are also considered on a wide level, while identifying the current status in relationto the market(Scotford, 2017). The marketing can able to provide both positive and negative impacts on basic aspects related to the organization. The positive impact is the most viable role of the Telstra on anextensive level and the negative aspect is the continuous changing behavior of the consumers. To face both these circumstances, Telstra have to identify some initial steps(Telstra, 2014). Outcomes of Marketing Plan The plan defined above basically provides the definite marketing plan for the process of execution. The maximum amount of revenue and monetary aspects can be generated with the help of this plan. There are various positive aspects that can be reflected through the help of this plan. Some positive aspects are specified below in the form of points: The marketing plan can able to provide assistance for the new ventures related to the market. Telstra can able to look forward for all the modern approaches consumed by the consumers. With the help of marketing plan, new packages and services are provided to the consumers, so that they can avail these packages as per their requirements. Another aspect related to the marketing plan is that it may help in providing the current scenario of the existing market. The usage of the data plans by consumers, specific choice of consumers and categorization of the products are some of the basic approaches that are identified by the marketing plans. Apart from this, there are other criterias too, which can be identified through the specific marketing plans. To implement the marketing plan in the organization, it is essential to plan an approach for further development and improvement. The effective execution of the marketing plan can only be possible, whena concise team can work in the definite direction. The survey from different fields and idea of general requirement is essential for developing the marketing plans. Apart from this, the survey of product growth may also assist in implementing the marketing plan in the organization. References Association, A. M. T., 2005. Australian Mobile Telecommunications Industry Cameron, N., 2013. Telstra's four Ps of marketing analytics, Available at: https://www.cmo.com.au/article/532593/telstra_four_ps_marketing_analytics/ CIE, 2015. Australia's telecommunications market structure: Vodafone Hutchison Australia, Available at: https://www.thecie.com.au/wp-content/uploads/2015/06/CIE-Report_VHA_Consumer-outcomes-in-communications-markets-FINAL.pdf Darwiche, B., Pladeau, P., Rupp, C. Groene, F., 2017. 2017 Telecommunications Trends: Aspiring to digital simplicity and clarity in strategic identity, Available at: https://www.strategyand.pwc.com/trend/2017-telecommunications-industry-trends Moran, E., 2017. Telstra a comparison of its bonds and shares survivability versus growth, Available at: https://thewire.fiig.com.au/article/commentary/opinion/2017/04/18/telstra-new-bond-issue Rampton, J., 2017. 10 Elements of a Successful Data-Driven Marketing Strategy, Available at: https://www.entrepreneur.com/article/274832 Rice, J. Martin, N., 2014. Australia Post, Telstra and the dying business dilemma, Available at: https://theconversation.com/australia-post-telstra-and-the-dying-business-dilemma-27859 Scotford, E., 2017. Environmental Principles and the Evolution of Environmental Law: Bloomsbury Publishing. Telstra Corporation Ltd., 2014. Economic drivers and contribution of mobile communications in Australia, Available at: https://exchange.telstra.com.au/wp-content/uploads/2014/02/Mobiles-Report-for-Telstra-FINAL.pdf Telstra Group, 2014. Telstra Group Code Of Conduct And Business Principles, Available at: https://www.telstraglobal.com/images/TG_COC_Business_Principles.pdf Telstra, 2014. Telstra Supplier Code of Conduct, Available at: https://www.telstra.com.au/content/dam/tcom/about-us/our-company/pdf/sustainable-procurement-faq.pdf Telstra, 2012. Telstra: Implementing market-based management. pp. 1-2, Available at: https://www.afrbiz.com.au/media/k2/attachments/Telstra_Case_Study_Ed_4.pdf Wigginton, C., 2017. Telecommunications Industry Outlook 2017: Growth opportunities and challenges in a connected world, Available at: https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/telecommunications-industry-outlook.html